Modern Software.
Old School Partnership.

Success is impossible without curiosity. From the questions that inspire our greatest achievements to the trust felt when truly heard by another, humanity’s most fulfilling adventures begin with a need to understand and the desire to be understood. It’s why the lack of curiosity causes so much damage, halting forward progress and shattering relationships.

One industry that has suffered far too much from indifference is trucking, frequently left to suffer by those with a “one size fits all mentality”. Spurious government regulations wreak havoc on schedules and livelihoods, fly-by-night cash-grabs drive rates below sustainability, and outdated technology leave operators under-informed while still over-paying. It’s these binary, unconcerned actions that leave many trucking businesses wary of outsiders and fearful of the unknown.

‍Toro seeks to understand the unique and evolving needs of American bulk haulers and to build technology that fulfills them. Neither an immovable legacy solution nor a plug-and-play startup, Toro wants to know all 360-degrees of a bulk trucking operation and partner with its people on the journey to a more efficient and profitable future.

Toro believes that by being humble in approach but visionary in execution, we and our customers can discover and be ready for wherever bulk trucking goes next.